ROLE OF TRUST
Customers today are searching for trust. How can you effectively communicate to your customer you acting in their best interests? It starts with consistent and effective communication. Within senior care settings it requires more than one communication method and more than one attempt.

RESEARCH
Trust and transparency are critical to your organization's reputation. How many times in general does your customer need to hear something about your organization to believe the informatin is credible? Nearly 60% of consumers require you communicate at least three to five times to trust the information you share. In settings where change occurs frequently, such as senior care providers, the frequency and quality of communication should be higher. Edelman, a global public relations firm, has been studying the role of trust since 2001. They encourage the use of a multi-channel and multi-spokesperson approach is essential to build and sustain trust.

TUTELA CONNECT
Providing a secure, easy and low cost method to communicate to your customers is where Tutela Connect can help. The Tutela Connect solution allows the key providers of information in your organization to deliver what your customer needs. Families are integral part of the care giving team and contribute to referrals in the senior care industry. Using Tutela Connect to provide HIPAA/HITECH compliant communication to families and while reinforcing your value proposition can set you apart from the competition and lead to lower operating costs.